Direct Mail Postcard

Roles
  • Concept
  • Photodirection
  • Design
  • Production

Worked with a very limited budget and time frame to produce a bold and festive creative per last minute marketing team request.

Online Banner

Roles
  • Concept
  • Photodirection
  • Design
  • Production

Finding a way to create an emotional connection for a specific product category without showing actual product brands. The creative was used in a rotating online banner during autumn months.

Online Banner

Roles
  • Concept
  • Photodirection
  • Design
  • Production

A lifestyle composition for a homepage rotating banner featured around winter holidays.

Direct Mail Cover

Roles
  • Concept
  • Design
  • Photoshoot Direction
  • Production

Product category specific catalog covers focused on product assortment and save story.

Catalog Cover

Roles
  • Concept
  • Design
  • Photoshoot Direction
  • Production

Lifestyle photography is used to refresh a tired product category catalog cover.