Working closely with all team members to keep evolving the brand by designing innovative, engaging, and customer-focused promotional assets (direct mail, social media, email).
Fully supporting Amazon Store with a focus on the brand story and SEO; redesigned brand storefront and category pages, updated product photography, and description. Result: sales have been steadily climbing up.
Managing projects within budgets and schedules, from initial concept through final production; ensuring all assets follow brand guidelines.
Concepting and designing one-of-a-kind screen-printed products.
Identifying key product ideas and concepts to be developed; gathering market data on key trends. Handling all steps of production, from screen printing process, product photoshoots through order fulfillment; providing excellent customer service and handling custom orders.
Print and digital promotional design, photoshoot direction and lifestyle image library management. Social media support. Working with content management systems. Developing web assets focusing on UX and SEO.
Concepted and designed promotional campaigns (print and digital assets) that helped to revive customer engagement and increased incremental sales of select product categories by 23%.
Developed multiple Resource Centers that created a significant traffic to the website. Found visually engaging ways to inspire targeted audience through a variety of communication channels including social media.
Collaborated with designers, copywriters, and marketing department; maintained excellent relationships with all business partners. Participated in process improvements in the business workflow to make it faster, better and more cost-effective.
Freelance Digital Designer 2011 – 2012
Supporting marketing, advertising and merchandising initiatives with creative development and execution of a variety of marketing communication materials: collateral, advertisements, online promotions, trade show signage, POP.
Packaging and product design for the consumer goods industry, working with dielines and templates, communicating with vendors, and directing product photoshoots.
Textile Designer, Svitanak, Clothing Company
1999 – 2001
Designing patterns and single prints for printed fabrics and knitted clothing for children and adults. Collaborating with clothing designers and marketing department on new ideas and mass market demands.
Conducting researches on consumer trends in order to drive innovative design solutions. Developing color palettes based on current trends and category strategy. Reviewing samples, troubleshooting and ensuring timely completion of each project.
Designed more than 50 patterns and single prints that went into production meeting
high standards of a leading apparel producer in the country.
B.F.A. Fashion Design, State Technological University of Belarus 1999
Certificate, Web & Graphic Design, Truman College, Chicago 2002
Professional Skills and Interests
Advanced in Illustrator, PhotoShop, InDesign, Dreamweaver
Intermediate in Keynote, HTML, CSS
Languages: native in Russian, fluent in English, beginner in Spanish.
Personal interests: photography, hiking, gardening, screen printing, foraging.